Red Dog Surf Shop

NSB's Local Shop Since 1989

Photo by Jason Obenauer, "Wolfie"

Open Daily!

Sunday - Thursday 9 AM to 7 PM

Friday & Saturday 9 AM to 8 PM

Locally owned and operated, we are proud to be one of the last remaining core shops on the east coast of Florida! Red Dog has been serving the needs of local surfers and coastal travelers in New Smyrna Beach since 1989. We offer a curated selection of surf-focused clothing brands and the best board selection in town.

Red Dog has been a staple of the NSB surf community for over 35 years. Support local!

Board Inventory

Local surfer surfs a wave at New Smyrna Beach Inlet while wearing a Red Dog Surf Shop T-shirt.

Red Dog Gear

Surf Report

Monday surf report 7am

Minor SE swell this morning. Surf has come down in the shin to knee size but expecting a bump up of NE wS for the afternoon. Minor uptick possible for the later morning also. The inlet also tiny with knee high showing at first light. Knee with thigh expected later morning though. Winds are clean this morning- breezy from the W early bending WNW to NNW through the morning into afternoon. Increasing though between 14-19kts. Best early with cleaner conditions but bigger through

Hem T

Call (386) 427-9926

Upcoming Events

35 Years of Rollin' with the Dog

Red Dog Surf Shop was opened in December of 1989 by the one and only Dave Sokoll. We have grown into a New Smyrna Beach staple by supplying this little beach town with all the surf necessities to keep the stoke alive.

The Red Dog Story

Surf Rentals

Whether you want to catch your first wave in NSB or you forgot your board and just want to get out there...we have the rental for you! We have body boards, fun shapes, and longboards to choose from.

Epoxy Surfboard Rentals

$25 for each 24 hours

or

$100 for 7 days

Softtop Surfboard Rentals

Bodyboard Rentals

Skimboard Rentals

$25 for each 24 hours

or

$100 for 7 days

$10 for each 24 hours

or

$50 for 7 days

$25 for each 24 hours

or

$100 for 7 days

Check Out Our Rental Fleet

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Step Into Our Board Room...

Local surfer does backside turn on wave at New Smyrna Inlet.

Performance Surfboards

Lost, Channel Islands, Orion, Hayden Shapes, Thrash Craft, & more!

Local surfer girl cross steps her longboard on a wave.

Fun Shapes & Longboards

Torq, Modern, Salt Gypsy, TCSS & more!

Pro surfer, Kelly Slater, poses in Red Dog Surf shop with local groms.

Softops

Softech, Catch Surf, &

Wave Bandit

Skimboards

Zap & Apex

Bodyboards

Softech, Hydro, Sniper, Catch Surf, & Wave Bandit

Meet Red Dog's Team Riders

The Red Dog team is comprised of a remarkable group of local kids who have taken the surfing scene by storm. Proudly representing the Red Dog brand, these talented team riders are not only exceptional surfers but also true ambassadors of their community and the sport.

Meet the Team

Five local surfer kids that make up Red Dog's surf team posing with their surfboards.

Photo by Carol Sears Photography

Shop Red Dog Gear

Rep your favorite shop no matter where you are in the world. The Red Dog logo is iconic and well-known across Florida & beyond. We're always introducing new designs of our iconic logo so stay tuned...